This is us

Your reliable partner for fitness food: HNC

HNC stands for Healthy Nutrition Company. And our name is our mission: we want to help people reach their fitness goals and follow a healthy diet. As fitness food experts, we are convinced that three things are key for innovative, high-quality products: the best ingredients, scientific formulas and state-of-the-art production methods – we deliberately forego artificial additives and flavours. Our goal is to create high-quality sports nutrition and functional food for a healthy and active lifestyle. As a subsidiary of the KRÜGER GROUP, we benefit from long-term international business relationships and production and sales opportunities.

  • Facilities
    in Germany, France and Great Britain
  • Motivated employees
    with immense expertise and passion
  • From a single source
    Research, development, production and sales from a single source

Our strengths

Smart fitness food and sports nutrition are our strengths: our brands MaxiNutrition, Urban Crush and MaxiMuscle stand for high-quality products that are carefully manufactured according to scientific research, using the best raw materials in state-of-the-art production facilities.

Scope of services

  • Scientific formulas based on innovative research and development
  • Production in the most modern of facilities according to the strictest hygiene regulations
  • Quality management according to the IFS-BRC standard, certified according to DIN ISO 9001: 2000
  • Careful selection of raw materials
  • A focus on partnership
  • International business relations fostered over many years

“We are one of the few manufacturers of sports nutrition in Germany that develops its own products and produces these within its own group of companies.”

- Thomas Schmitz, HNC Department of Research and Development

What makes us different

We make fitness food because we are passionate about it. Our team consists of nutritionists and keen sportsmen and -women. Our strength is that we understand fitness and nutrition. We combine our passionate motivation with scientific expertise, innovative production methods and international sales structures. Through this, we offer our international customers a wide range of high-quality fitness food in the form of protein powders, bars and drinks. Delicious and healthy instant smoothies, energy and nut bars as well as porridges and spreads complete our portfolio. And our international customers have confirmed it: with our successful combination of expertise and production performance as well as the well-established relationships of the Krüger Group we are an unbeatable team.